Category: Advertising

The Importance of Building Your Brand as a Business

Branding for small business

Small businesses, even physical storefronts need to build their brand in order to be successful in their industry. Obviously, not every business owner is perfect when it comes to building a strong brand, but they can be with a little marketing tips and strategies. First and foremost, it’s important to build your brand from the… Read more »

Businesses that Benefit from Fleet & Vehicle Identification

Advertising Graphics for Small Business Vehicles

Running a business, whether that would be a small business, or a growing, large company requires plenty of advertising and marketing strategies to make potential customers and clients aware of your products and services. There are specific businesses that need different types of advertising and marketing to get the word out of their operation. When… Read more »

Why Old School Advertising is Surviving in the Digital World

With the digital world taking over the majority of the industries out there, we’d expect digital marketing to do the same when it comes to advertising and marketing. This might be the case if you look at large corporations and businesses from afar, but when it comes to small businesses, traditional advertising is thriving. Why… Read more »

Importance of Cohesive Advertising for Your Storefront

Storefront advertising and signage

What sticks out to you when you think of a popular business or establishment like Target? Most likely, it’s that big red target logo. Their stores are lined with that same red coloring, logo, and text. Target stores stand out from their competitors because of their cohesive branding.  Cohesive advertising signs and graphics are important… Read more »

Invest in Long-Lasting Storefront Signs for Your Business

New upgraded storefront signs

If you own a small business storefront, it’s crucial that the storefront signs are durable and long lasting. Having a poster board is not going to last for many years to come, so it’s important to invest in a durable and well-designed storefront sign to bring in new customers and have your current customers feel… Read more »

How to Stay Relevant in the Digital Advertising World

window signage for advertising your business

As a small business, it’s difficult to stay on top of all the marketing trends, but it’s also very difficult to adapt to many of the digital marketing trends. If you own a small business, digital marketing is crucial for your future success. If you’ve conducted your marketing in the traditional way for years, it’s… Read more »

Digital Printing to Enhance Your Small Business

Small Business Re-designing business image

We understand during the Coronavirus Pandemic around the world that many small businesses are trying to keep up with their work while taking a step back. Improving your sales and revenue means that you have to improve your image. With new graphics and signs for your business, you’ll be able to advertise much better, especially during… Read more »

We’ve Added a Flatbed UV Printer to Our Equipment!

Identity Graphics is proud to announce we have added the JFX200-2513 Flatbed Printer to our stock of equipment. This printer is a wide format flatbed UV printer that allows for incredible UV curing with the technology that it comes with. What are the Capabilities? With this printer, it is ideal for signage, signs and posters,… Read more »