Advertising and marketing have changed drastically in recent years. This is due to the fact that almost everything is being done online and digitally. Digital marketing has taken over the industry, but that doesn’t mean that traditional advertising campaigns don’t work. For small businesses, print advertising campaigns can be much more beneficial, especially in smaller… Read more »
The appearance and the look of your company plays a major role in the success of your business. First impressions are everything in the business world. If you have a sign outside of your business, you want to make sure that it’s attractive and welcoming for customers. Advantages of an Upgraded Sign You may already… Read more »
As we get into the summer season, restaurants, small boutique shops, and other businesses will be opening their doors, windows, and patios for their customers to enjoy the outdoors at their establishments. For a business’s brand, it’s important that it is represented attractively this summer season as many people will have their eyes on it…. Read more »
There are plenty of ways for printing your signs and graphics for your business, but one way can be very beneficial for quality and efficiency. UV Flatbed Printing from Identity Graphics can give you high-quality graphics on a plethora of surfaces of your choice. Spruce up your signs and graphics for your business with some… Read more »
Small businesses, even physical storefronts need to build their brand in order to be successful in their industry. Obviously, not every business owner is perfect when it comes to building a strong brand, but they can be with a little marketing tips and strategies. First and foremost, it’s important to build your brand from the… Read more »
With the digital world taking over the majority of the industries out there, we’d expect digital marketing to do the same when it comes to advertising and marketing. This might be the case if you look at large corporations and businesses from afar, but when it comes to small businesses, traditional advertising is thriving. Why… Read more »
What sticks out to you when you think of a popular business or establishment like Target? Most likely, it’s that big red target logo. Their stores are lined with that same red coloring, logo, and text. Target stores stand out from their competitors because of their cohesive branding. Cohesive advertising signs and graphics are important… Read more »
If you own a small business storefront, it’s crucial that the storefront signs are durable and long lasting. Having a poster board is not going to last for many years to come, so it’s important to invest in a durable and well-designed storefront sign to bring in new customers and have your current customers feel… Read more »
As a small business, it’s difficult to stay on top of all the marketing trends, but it’s also very difficult to adapt to many of the digital marketing trends. If you own a small business, digital marketing is crucial for your future success. If you’ve conducted your marketing in the traditional way for years, it’s… Read more »
Whether you own a fleet of company vehicles or a couple trucks for your small business, it’s very important to have your brand shown on those vehicles. Customers appreciate the attractive design and advertising on the side of your vehicle, rather than blank space. This comes with great advantages for your business, and it will… Read more »