Importance of Cohesive Advertising for Your Storefront

What sticks out to you when you think of a popular business or establishment like Target? Most likely, it’s that big red target logo. Their stores are lined with that same red coloring, logo, and text. Target stores stand out from their competitors because of their cohesive branding. 

Cohesive advertising signs and graphics are important for your storefront. They are your first impression of the business and can make all the difference in the success of your company.

Here are a few reasons why it’s important to have your storefront signs, graphics and advertising cohesive in design and copy.

Your Business will be Easier to Recall

It is important to have consistent logos, colors, and graphics throughout an establishment, especially if your business is not a chain. If you have multiple logos or change your color scheme and signage often, customers will have difficulty recalling where or what your business does. When all the graphics are cohesive, your business will stand out and be easier to remember.

Consistent Messaging

The wording on your signage should have one clear, consistent voice. Remember that your signs and graphics are an extension of your company’s overall image. Your customers should have a good idea of what to expect and feel before walking into your establishment. Consistent messaging throughout your brand gives the impression of cohesion and professionalism.

Increase Purchases and Brand Visibility

When signage is well placed and aesthetically pleasing, you can consistently build brand awareness. Someone might drive by your establishment every day on their way to work. If your signs are well branded and enticing enough, it might influence people to make purchases they otherwise may never have considered.  

 Storefront signage is more important than ever now that businesses are beginning to reopen from quarantine. Investing in quality signage from a trustworthy company is necessary to grow and promote your business. Identity Graphics has an abundance of sign services to choose from. If you are looking for innovative ways to make your brand stand out, store signage is one of the best tools to accomplish this.